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2. Uses and gratifications theory - Wikipedia

   en.wikipedia.org/wiki/Uses_and_gratifications_theory

   A 1974 study by Katz, Blumler, and Gurevitch stated five basic assumptions for a framework for understanding the correlation between media and audiences. These assumptions are: [17] The audience is conceived as active. In the mass communication process, much initiative in linking gratification and media choice lies with the audience member.

3. Jay Blumler - Wikipedia

   en.wikipedia.org/wiki/Jay_Blumler

   Blumler was born in New York, New York on 18 February 1924. Blumler's father was a Marxist and his mother a supporter of Roosevelt's New Deal. He described himself as a "red diaper baby". In 1947 Blumler graduated from Antioch College, Ohio with the degree of BA in political science.

4. Charles Katz - Wikipedia

   en.wikipedia.org/wiki/Charles_Katz

   Charles Abraham Katz (July 7, 1927 – May 9, 1974) was an American mathematician and computer scientist known for his contributions to early compiler development in the 1950s. [1] Katz received two degrees in mathematics, a Bachelor of Science (B.S.) at Temple University in 1950, and a Master of Science (M.S.) at the University of Pennsylvania in

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   images.huffingtonpost.com/2012-08-30-3258_001.pdf

   Created Date: 8/30/2012 4:52:52 PM

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   images.huffingtonpost.com/2010-07-07-10cv4184.pdf

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8. Elihu Katz - Wikipedia

   en.wikipedia.org/wiki/Elihu_Katz

   Elihu Katz (Hebrew: אליהוא כ"ץ, 21 May 1926 – 31 December 2021) was an American-Israeli sociologist and communication scientist whose expertise was uses and gratifications theory. He authored over 20 books and 175 articles and book chapters during his lifetime and is acknowledged as one of "the founding fathers of regular television ...

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