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In its modern form, direct mail fundraising appeared in the United States after World War II, when nationwide charities such as the National Easter Seal Society sought ways to broaden their fundraising base. It was only with the advent in the 1960s of the ZIP Code and, later, the computer that direct mail fundraising began to gain wide use ...
A fundraising event (also called a fundraiser) is an event or campaign whose primary purpose is to raise money for a cause, charity or non-profit organization. Fundraisers often benefit charitable, non-profit, religious, or non-governmental organizations , though there are also fundraisers that benefit for-profit companies and individuals.
Products may also be ordered using a catalog, order forms and other methods. Supporters pay for the product when the order is placed or upon final delivery. Under some product fundraising models, the school or non-profit organization is required to pay for a fixed number of products in advance. [5]
Fundraising plays a central role in many presidential campaigns, and is a key factor in determining the viability of candidates. Money raised is applied for the salaries of non-volunteers in the campaign, transportation, campaign materials, media advertisements and other contingencies.
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