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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [ 1 ] [ 2 ] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks , ready-to-drink teas, kombucha , "smart" drinks , fortified fruit drinks, plant milks , and enhanced ...
Randy Burt, a managing director at AlixPartners who studies food and beverage, said functional drinks align with a decades-long shift consumers have been making toward healthier diets and habits.
A functional food is a food claimed to have an additional function (often one related to health promotion or disease prevention) by adding new ingredients or more of existing ingredients. [1] The term may also apply to traits purposely bred into existing edible plants, such as purple or gold potatoes having increased anthocyanin or carotenoid ...
Athletes that are actively training lose water and electrolytes from their bodies by sweating, and expending energy.Sports drinks are sometimes chosen to be a solution for this problem through fluid replacement, carbohydrate loading and nutrient supplementation, [4] although the same source also states that “Whether water or a sports drink is consumed is the athlete's choice.”.
It’s worth noting, however, that the type of fiber found in sodas shouldn't replace whole food sources of fiber like fruits, vegetables and whole grains, which also provide vitamins and minerals.
“We’ve found that 56% of U.S. consumers know the benefits of protein for their health,” says Jenny Zegler, the Chicago, Illinois-based director of food and drink for the global market ...
Functional mushrooms are having a moment. We rounded up 10 adaptogenic coffees, teas, hot chocolates, and ready-to-drink beverages that should be on your radar.
Under Canadian law, a nutraceutical can be marketed as either a food or a drug; the terms "nutraceutical" and "functional food" have no legal distinction, [7] as both refer to "a product isolated or purified from foods that is generally sold in medicinal forms not usually associated with food [and] is demonstrated to have a physiological benefit or provide protection against chronic disease."