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Connotation. A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation . A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1]
e. In semiotics, signified and signifier ( French: signifié and signifiant) are the two main components of a sign, where signified is what the sign represents or refers to, known as the "plane of content", and signifier which is the "plane of expression" or the observable aspects of the sign itself. The idea was first proposed in the work of ...
The easiest stylistic device to identify is a simile, signaled by the use of the words "like" or "as". A simile is a comparison used to attract the reader's attention and describe something in descriptive terms. Example: "From up here on the fourteenth floor, my brother Charley looks like an insect scurrying among other insects."
Literature. This glossary of literary terms is a list of definitions of terms and concepts used in the discussion, classification, analysis, and criticism of all types of literature, such as poetry, novels, and picture books, as well as of grammar, syntax, and language techniques. For a more complete glossary of terms relating to poetry in ...
A narrative technique (also, in fiction, a fictional device) is any of several specific methods the creator of a narrative uses [ 1] —in other words, a strategy applied in the delivering of a narrative to relay information to the audience and to make the narrative more complete, complex, or engaging. Some scholars also call such a technique a ...
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [ 1][ 2] In the distinction between literal and figurative language, figures of speech constitute the latter.
In media studies terminology, denotation is an example of the first level of analysis: what the audience can visually see on a page. Denotation often refers to something literal, and avoids being a metaphor. Here it is usually coupled with connotation which is the second level of analysis, being what the denotation represents.
When fallaciously used, the term's connotations are relied on to sway the argument towards a particular conclusion. For example, in an organic foods advertisement that says "Organic foods are safe and healthy foods grown without any pesticides, herbicides, or other unhealthy additives", the terms "safe" and "healthy" are used to fallaciously ...