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Connotation. A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation . A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1]
Loaded language[ a] is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes. [ 1][ 2][ 3] Loaded words and phrases have significant emotional implications and involve strongly positive ...
Examples of positive economic statements are "the unemployment rate in France is higher than that in the United States," or "an increase in government spending would lower the unemployment rate." Either of these is potentially falsifiable and may be contradicted by evidence. Positive economics as such avoids economic value judgments.
Emotive conjugation. In rhetoric, emotive or emotional conjugation (also known as Russell's conjugation) [ 1] is a rhetorical technique used to create an intrinsic bias towards or against a piece of information. Bias is created by using the emotional connotation of a word to prime a response from the audience by creating a loaded statement.
Non-English cognates of propaganda as well as some similar non-English terms retain neutral or positive connotations. For example, in official party discourse, xuanchuan is treated as a more neutral or positive term, though it can be used pejoratively through protest or other informal settings within China.
Framing effect (psychology) The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [ 1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented ...
Thumb signal. A thumb signal, usually described as a thumbs-up or thumbs-down, is a common hand gesture achieved by a closed fist held with the thumb extended upward or downward, respectively. The thumbs-up gesture is associated with positivity, approval, achievement, satisfaction and solidarity, while the thumbs-down gesture is associated with ...
Clear counter-examples include words with positive connotations that regularly co-occur with negative words, for example ease, soothe, tackle. [5] In such cases, the words that follow such verbs are probably perceived as negative, but not the verbs themselves. Another debate concerns whether the term semantic/discourse prosody only relates to ...