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2. Visual merchandising - Wikipedia

   en.wikipedia.org/wiki/Visual_merchandising

   Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [1] [2]

3. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

4. Product placement - Wikipedia

   en.wikipedia.org/wiki/Product_placement

   Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

5. Advertising management - Wikipedia

   en.wikipedia.org/wiki/Advertising_management

   For new products, the main advertising objective should be to create awareness with a broad cross-section of the potential market as quickly as practical. When the desired levels of awareness have been attained, the promotional effort should shift to stimulating interest, desire or conviction.

6. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   Marketing. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

7. Points of Light - Wikipedia

   en.wikipedia.org/wiki/Points_of_Light

   t. e. Points of Light presentation in the East Room of the White House in January 1993. Points of Light is an international nonprofit, nonpartisan organization headquartered in Georgia, United States dedicated to engaging more people and resources in solving serious social problems through voluntary service. Each year, Points of Light mobilizes ...