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Digital ethnography allows for a lot more opportunities to look at different cultures and societies. Traditional ethnography may use videos or images, but digital ethnography goes more in-depth. For example, digital ethnographers would use social media platforms such as Twitter or blogs so that people's interactions and behaviors can be studied.
Ethnographic mapping is a technique used by anthropologists to record and visually display activity of research participants within a given space over time. Ethnographic mapping is used to show and understand human interaction within a layout that displays events, places, and resources.
Cyber-ethnographers also need to think of their own identities and how "[it] might become part of a feedback loop with those he/she is studying" [3] and whether or not it eschews the data collected and the integrity of the study. Thus, there is a need for cyber-ethnographers to be particularly flexible and reflexive in their practice of ...
As time went on, the understood dichotomy of nature and culture continued to be challenged by ethnographers such as Darrell A. Posey, John Eddins, Peter Macbeth and Debbie Myers. [22] Also present in the recognition of indigenous knowledge in the intersection of Western science is the way in which it is incorporated, if at all.
The Sensory Ethnography Lab (SEL) at Harvard University is an interdisciplinary center for the making of anthropologically informed works of media that combine aesthetics and ethnography.
Anthropologists began conducting ethnographic research in the mid-1800s to study the cultures people they deemed "exotic" and/or "primitive." [15]: 6 Typically, these early ethnographers aimed to merely observe and write "objective" accounts of these groups to provide others a better understanding of various cultures.
Using the same examples, to find the reason behind perception of brand or the reason behind a brand loyalty, a netnographer needs to comb through the comments section to find the gold mine. One examples of a gold mine is a genuine comment written by a person with a very strong emotions towards the brand either positive or negative.
The progress of ethnology, for example with Claude Lévi-Strauss's structural anthropology, led to the criticism of conceptions of a linear progress, or the pseudo-opposition between "societies with histories" and "societies without histories", judged too dependent on a limited view of history as constituted by accumulative growth.