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Organizational storytelling (also known as business storytelling) is a concept in management and organization studies. It recognises the special place of narration in human communication, making narration "the foundation of discursive thought and the possibility of acting in common. [ 1 ] "
Companies and business use stories or brands that suggest a story to produce brand loyalty. Businesses invest heavily in creating a good story through advertising and public relations. [32] In brand development, many marketers focus on defining a brand persona (typical user) before constructing a narrative for that brand. Character traits such ...
Storytelling is also used as a means by which to precipitate psychological and social change in the practice of transformative arts. [13] [14] [15] Some people also make a case for different narrative forms being classified as storytelling in the contemporary world. For example, digital storytelling, online and dice-and-paper-based role-playing ...
The study of transmedia storytelling—a concept introduced by Henry Jenkins, author of the seminal book Convergence Culture—is an emerging subject. Because of the nature of new media and different platforms, varying authors have different understandings of it.
For a text to be considered creative nonfiction, it must be factually accurate, and written with attention to literary style and technique. Lee Gutkind, founder of the magazine Creative Nonfiction, writes, "Ultimately, the primary goal of the creative nonfiction writer is to communicate information, just like a reporter, but to shape it in a way that reads like fiction."
In contemporary literary studies, a theme is a central topic, subject, or message within a narrative. [1] Themes can be divided into two categories: a work's thematic concept is what readers "think the work is about" and its thematic statement being "what the work says about the subject". [2] Themes are often distinguished from premises.
Reflective writing is an analytical practice in which the writer describes a real or imaginary scene, event, interaction, passing thought, or memory and adds a personal reflection on its meaning.
PechaKucha (Japanese: ぺちゃくちゃ, IPA: [petɕa kɯ̥tɕa], [1] chit-chat) is a storytelling format in which a presenter shows 20 slides for 20 seconds per slide. At a PechaKucha Night, individuals gather at a venue to share personal presentations about their work.