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  2. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    If researcher does not have enough skills such as communication skill, the quality of research is likely to be low. The sample size is relatively small, the result may not be very accurate. Qualitative research produces large amounts of data which requires a tremendous amount of work and labor on the part of the researcher. [13]

  3. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    Similar to outlining open research questions, there have also been proposals to e.g. combine specific fields or sources of data and knowledge as the subject or method of new research [34] or to engage more and more scientifically in specific research topics along with the establishment of new high-quality data gathering systems.

  4. Research - Wikipedia

    en.wikipedia.org/wiki/Research

    Artistic research, also seen as 'practice-based research', can take form when creative works are considered both the research and the object of research itself. It is the debatable body of thought which offers an alternative to purely scientific methods in research in its search for knowledge and truth.

  5. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    In qualitative research however, data are collected repeatedly until one or more specific stopping conditions are met, reflecting a nonstatic attitude to the planning and design of research activities. An example of this dynamism might be when the qualitative researcher unexpectedly changes their research focus or design midway through a study ...

  6. Quality management - Wikipedia

    en.wikipedia.org/wiki/Quality_management

    Quality Control is the ongoing effort to maintain the integrity of a process to maintain the reliability of achieving an outcome. Quality Assurance is the planned or systematic actions necessary to provide enough confidence that a product or service will satisfy the given requirements.

  7. SMART criteria - Wikipedia

    en.wikipedia.org/wiki/SMART_criteria

    S.M.A.R.T. (or SMART) is an acronym used as a mnemonic device to establish criteria for effective goal-setting and objective development. This framework is commonly applied in various fields, including project management, employee performance management, and personal development.

  8. Research design - Wikipedia

    en.wikipedia.org/wiki/Research_design

    Research design refers to the overall strategy utilized to answer research questions. A research design typically outlines the theories and models underlying a project; the research question(s) of a project; a strategy for gathering data and information; and a strategy for producing answers from the data. [ 1 ]

  9. Data collection - Wikipedia

    en.wikipedia.org/wiki/Data_collection

    Example of data collection in the biological sciences: Adélie penguins are identified and weighed each time they cross the automated weighbridge on their way to or from the sea. [ 1 ] Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to ...