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2. Scientific method - Wikipedia

   en.wikipedia.org/wiki/Scientific_method

   e. The scientific method is an empirical method for acquiring knowledge that has characterized the development of science since at least the 17th century. The scientific method involves careful observation coupled with rigorous scepticism, because cognitive assumptions can distort the interpretation of the observation.

3. Observation - Wikipedia

   en.wikipedia.org/wiki/Observation

   Observation in the natural sciences [1] is an act or instance of noticing or perceiving [2] and the acquisition of information from a primary source. In living beings, observation employs the senses. In science, observation can also involve the perception and recording of data via the use of scientific instruments.

4. Experiment - Wikipedia

   en.wikipedia.org/wiki/Experiment

   t. e. An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs when a particular factor is manipulated.

5. Observer bias - Wikipedia

   en.wikipedia.org/wiki/Observer_bias

   Observer bias is the tendency of observers to not see what is there, but instead to see what they expect or want to see. This is a common occurrence in the everyday lives of many and is a significant problem that is sometimes encountered in scientific research and studies. [3] Observation is critical to scientific research and activity, and as ...

6. Empirical research - Wikipedia

   en.wikipedia.org/wiki/Empirical_research

   A scientist gathering data for her research. Empirical research is research using empirical evidence. It is also a way of gaining knowledge by means of direct and indirect observation or experience. Empiricism values some research more than other kinds. Empirical evidence (the record of one's direct observations or experiences) can be analyzed ...

7. Observational techniques - Wikipedia

   en.wikipedia.org/wiki/Observational_techniques

   Observational techniques. In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors ...

8. Hypothesis - Wikipedia

   en.wikipedia.org/wiki/Hypothesis

   In its ancient usage, hypothesis referred to a summary of the plot of a classical drama. The English word hypothesis comes from the ancient Greek word ὑπόθεσις hypothesis whose literal or etymological sense is "putting or placing under" and hence in extended use has many other meanings including "supposition". [1][3][4][5] In Plato 's ...

9. Field experiment - Wikipedia

   en.wikipedia.org/wiki/Field_experiment

   Field experiments are experiments carried out outside of laboratory settings. They randomly assign subjects (or other sampling units) to either treatment or control groups to test claims of causal relationships. Random assignment helps establish the comparability of the treatment and control group so that any differences between them that ...