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In 1965 Hofstede founded the personnel research department of IBM Europe (which he managed until 1971). Between 1967 and 1973, he executed a large survey study regarding national values differences across the worldwide subsidiaries of this multinational corporation: he compared the answers of 117,000 IBM matched employees samples on the same attitude survey in different countries.
Language attitudes refer to an individual's evaluative reactions or opinions toward languages and the speakers of those languages. These attitudes can be positive, negative, or neutral, and they play a crucial role in shaping language use, communication patterns, and interactions within a society. [ 1 ]
Cultural psychology is often confused with cross-cultural psychology.Even though both fields influence each other, cultural psychology is distinct from cross-cultural psychology in that cross-cultural psychologists generally use culture as a means of testing the universality of psychological processes rather than determining how local cultural practices shape psychological processes. [12]
One world many stories. Intercultural learning is an area of research, study and application of knowledge about different cultures, their differences and similarities. On the one hand, it includes a theoretical and academic approach (see e.g. Developmental Model of Intercultural Sensitivity (DMIS) by Milton Bennett, Dimensions of Culture by Geert Hofstede).
According to Donato and McCormick (1994) “Sociocultural theory maintains that social interaction and cultural institutions, such as schools, classrooms, etc., have important roles to play in an individual’s cognitive growth and development.” “We believe that this perspective goes beyond current cognitive and social psychological ...
Cultural bias is the interpretation and judgment of phenomena by the standards of one's own culture. It is sometimes considered a problem central to social and human sciences, such as economics , psychology , anthropology , and sociology .
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As a discipline, cultural analysis is based on using qualitative research methods of the arts, humanities, social sciences, in particular ethnography and anthropology, to collect data on cultural phenomena and to interpret cultural representations and practices; in an effort to gain new knowledge or understanding through analysis of that data and cultural processes.