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Walmart decided on its Family Moments campaign which pushes additional whole family entertainment choices in-store, online and via TV. [6] By early 2010, P&G and Walmart agreed to a joint marketing program in which they would have a series of commercial made-for-TV movies produced by P&G Productions to market their products.
Secrets of the Mountain is the first TV film in Family Movie Night, a series of commercial made-for-TV movies produced by Procter & Gamble and Walmart aimed at families. Movies in the series feature embedded marketing of the producers' products. [4] P&G Productions supposedly budgeted $4.5 million to make the TV film.
The Jensen Project is the second in the Family Movie Night TV movies series produced by Procter & Gamble and Walmart aimed at families.. The movie featured embedded marketing for the Kinect, a motion sensor add-on to the Xbox 360, several months before the product's launch. [3]
Broadcast rights only (Amazon Prime Video) Bratz: Splash Entertainment & MGA Entertainment Broadcast rights only (Amazon Prime Video) Chaotic: 4Kids Entertainment Rights now owned by Epic Story Media (Tubi/Amazon Prime Video/Peacock/Vix) [1] The Cramp Twins: Sunbow Entertainment, TV-Loonland AG & Telemagination
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These As-Seen-on-TV products are available through Walmart and totally worth the hype. (Photos: Walmart)
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