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The "Just Do It" campaign launched in 1988 was highly successful, with the company defining the meaning of "Just Do It" as being both "universal and intensely personal." [4] While Reebok was directing their campaign at aerobics during the fitness craze of the 1980s, Nike responded with "a tough, take no prisoners ad campaign." One of the ...
Prior to 1987, there were no Nike advertisements directed toward women because it was believed that it would compromise Nike’s authentic and serious sports image. Finally in 1987, Nike slowly changed course with more women in its advertisements, but it was not really until the 1990s that it ramped up its focus on the woman as an athlete to ...
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A post shared by Nike (@nike) The student’s dynasty claims hold up, too. The women’s team has now won seven straight gold medals and has won 55 straight Olympic games .
The logo designed by Davidson for Nike in 1971, for which she was paid $35. The emblem, with some later revisions, has remained as the company logo since then, becoming one of sport's most iconic images. They ultimately selected the mark now known globally as the Swoosh, a shape inspired by the wings of the Greek goddess Nike. [7] "Well, I don ...
The football, men's basketball and women's basketball team will be wearing the Jumpman logo starting in the 2018–19 season. [21] On December 6, 2017, the University of Florida announced that the Florida Gators football program would join the three other universities in using the Jordan brand and Jumpman logo for its athletic gear.