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[7] [8] [9] The NBA's popularity was skyrocketing by the late '80s and Commissioner David Stern wanted more exposure. This meant that he wanted more than 15 games a year shown on network television. However, CBS didn't have the room to broadcast double and triple headers every Sunday like NBC could because of their NFL and college basketball ...
A doubleheader is a term used by television networks to refer to two games involving the same sport that are shown back-to-back on the same network, even though the events do not involve the same two teams (three such games may be referred to as a tripleheader, this scenario occurring most frequently in regard to basketball).
Similar to NFL, the lack of television stations led to NBC taking over the rights beginning the very next season until April 7, 1962—NBC's first tenure with the NBA. After the deal expired, Sports Network Incorporated (later known as the Hughes Television Network) signed up for two-year coverage in the 1962–63 and 1963–64 season .
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After CBS failed in an attempt to compete with NBC's college basketball announcing team of Dick Enberg, Billy Packer and Al McGuire with Gary Bender (who was subsequently "promoted" to a play-by-play position on CBS' newly acquired college basketball package), Rick Barry and Bill Russell, Stockton became the voice of the NBA.
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Sports Broadcasting Act of 1961; Long title: An Act to amend the antitrust laws to authorize leagues of professional football, baseball, basketball, and hockey teams to enter into certain television contracts, and for other purposes. Acronyms (colloquial) SBA: Enacted by: the 87th United States Congress: Citations; Public law: Pub. L. 87–331 ...