Search results
Results from the WOW.Com Content Network
Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data .
Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.
HP IDOL uses advanced pattern-matching technology to understand key concepts in all forms of information, including free text, video, audio, image, social media and the web. Unlike traditional, keyword-dependent systems, HP IDOL retrieves all relevant information that is conceptually related to a query, going beyond search to help users ...
The customer base is a group of customers who repeatedly purchase the goods or services of a business.These customers are a main source of revenue for a company. The customer base may be considered a business's target market, where customer behaviors are well understood through market research or past experience.
A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile .
Customers as assets measures the lifetime value of the customer base and allows businesses to measure several factors such as the cost of acquisition and the rate of churn. Cross-sell analysis identifies product and service relationships to better understand which are the most popular product combinations.
The installed base of company's products represents a valuable customer base that is already using their products, services or systems [citation needed].This provides companies with an opportunity to upsell and cross-sell their products to existing customers [citation needed], as well as to use the information about their customer base to inform future product development and marketing efforts.
The inverted file data model can put indexes in a set of files next to existing flat database files, in order to efficiently directly access needed records in these files. Notable for using this data model is the ADABAS DBMS of Software AG, introduced in 1970. ADABAS has gained considerable customer base and exists and supported until today.