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Ateez member Hongjoong had raised awareness for the campaign since Ateez's debut by painting one of his nails, [244] leading fans to set up fundraising pages on Polished Man's website to raise hundreds of dollars in 2019 and early 2020 before Ateez officially partnered with the campaign. [245]
On October 24, 2018, Hongjoong officially debuted as the leader of KQ Entertainment's first boy group, "Ateez" with the debut EP Treasure EP.1: All to Zero.[7]From March 2020 to February 2025, Hongjoong released 8 songs by artists that he covered and interpreted in his own style (adding his own lyrics and arranging) under the project name "BY.
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He made his own solo debut at the age of 29 with the single album Urban Hymns on February 17, 2017. [ 2 ] He is currently the primary producer for boy bands in his label, including Ateez , who made their debut on October 24, 2018, and Xikers , who made their debut on March 30, 2023.
Commercially, the album debuted atop the Gaon Album Chart, becoming Ateez's second number-one album in South Korea. Ateez promoted the album with a series of live performances on the Golden Disc Awards and various South Korean music shows. The band also announced The Fellowship: Map The Treasure World Tour in support of the album series.
On April 21, Ateez released a promotional map with the release date and the title of the upcoming extended play, Golden Hour: Part.1, on their social media accounts following their performance at Coachella 2024. Additionally, the group's leader Hongjoong use a folding fan with the words "Golden Hour" inscribed in it. [1]