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The infamous style of boot that we now know as UGG was first worn by sheep shearers in Australia and New Zealand in the 1920s, but was transformed into a brand for surfers in California in 1978.
Related: These Cozy Ugg Slippers Are My Go-To Winter Esse. Ugh. That’s the noise I make every season once I realize my favorite Uggs are out of stock. Now that these sheepskin shoes are back in ...
By 1994, UGG boots had grown in status among surfers in California with 80% of sales in southern Orange County where Ugg Holdings saw an increase in sales of 60 percent on the previous season. Smith's UGG boots gained international exposure when they were worn by the United States Olympic team in Lillehammer for the 1994 Winter Olympics. [32]
If you’re in the market for a footwear upgrade, we’ve rounded up a slew of alternative boot styles that rival UGG. They offer 7 Incredible UGG Boot Alternatives for the Winter Season
In their first season in business, Ugg Imports sold 28 pairs of boots. Due to other business commitments, in 1979 Jensen handed over his share of the company to Smith. Sales steadily grew and Smith set up Ugg Holdings Inc. and in 1985 registered a US trademark on a rams head logo with the words "Original UGG Boot UGG Australia". [8]
A pair of UGG boots from the United States where the name is trademarked A pair of Ugg boots made in Australia where the name is generic. The Lanham Act is the primary statute governing federal trademark law in the United States; [8] however, as it only applies to "commerce which may lawfully be regulated by Congress", [9] it does not address terms that are used in foreign countries.
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