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This article lists advertising and marketing controversies in the Philippines. It includes media such as television commercials, print media, and branding that have been the subject of controversy as well as controversies arising from relevant methods such as sales promotions.
Download as PDF; Printable version; ... Advertising and marketing controversies in the Philippines; ... 2009 National Artist of the Philippines controversy;
Advertising and marketing controversies in the Philippines; Pilipinas Kay Ganda; Pinkwashing (breast cancer) Pipes (advertisement) Posadas de Puerto Rico Associates v. Tourism Co. of Puerto Rico; Puppy Monkey Baby
A similar promotion known as Numeromania later ran in Poland in 1995; however, it did not cause as much controversy. [9] Pepsi Number Fever was initially wildly successful, increasing Pepsi's monthly sales from $10 million to $14 million and its market share from 19.4% to 24.9%. [7] The winning numbers were announced on television nightly.
In his book Our Master's Voice: Advertising the social ecologist James Rorty (1890–1973) wrote: [45] The gargoyle's mouth is a loudspeaker, powered by the vested interest of a two-billion dollar industry, and back of that the vested interests of business as a whole, of industry, of finance.
The Stonehill scandal, named after American expatriate businessman Harry Stonehill, [1] was a 1962 bribery scandal in the Philippines which implicated high level government officials, including President Diosdado Macapagal, [2] future President Ferdinand Marcos, [2] [3] former President Carlos P. Garcia, [3] and numerous other top Philippine officials, who were accused of accepting bribes to ...
The tourism slogan and the associated logo used for the campaign were controversial and received mostly negative reception from the Filipino public, even leading to the resignation of the country's then-Tourism Secretary, Alberto Lim. Pilipinas Kay Ganda was eventually replaced, in 2012, with "It's More Fun in the Philippines!". [1] [2]
The ASC is a self-regulatory organization and through its screening committee reviews and approves advertising materials in the Philippines prior to its placement or broadcast. This includes television, radio, print, internet, out of home, and cinema ads. The materials are reviewed if they are compliant with the prevailing advertising code of ...