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J&J announced that Richard B. Sellars would step down as CEO as of November 1, 1976, and be replaced by Burke. [23] As CEO, Burke is credited for the growth of Johnson & Johnson to its current size and prominence, but he is perhaps best known for his crisis management in 1982, when it was found that Tylenol capsules had been poisoned with ...
The crisis cost the company more than US$100 million, but Tylenol regained 100% of the market share it had before the crisis. The Tylenol murderer was never found, (though later James Lewis was a prime suspect [10]) and a US$100,000 reward offered by Johnson & Johnson remained unclaimed as of 2023. [11] [12] [13]
On September 28, 1982, 12-year-old Mary Kellerman was hospitalized after consuming a capsule of Extra Strength Tylenol; she died the next day. [1] [2] On September 29, six other individuals consumed contaminated Tylenol, [1] including Adam Janus (27), Stanley Janus (25), and Theresa Janus (20), who each took Tylenol from a single bottle.
Tylenol capsules laced with cyanide that were sold in the Chicago suburbs were linked to the deaths of seven people in 1982, leading to a nationwide panic. Tylenol murders: New Efforts to Solve ...
Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. [1] The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s.
Burson-Marsteller's handling of the Chicago Tylenol poisonings for Johnson & Johnson in September 1982 has been referred to as the "gold standard" for crisis management. [120] Seven people in the Chicago area were killed when they took Tylenol capsules tainted with cyanide , [ 121 ] and Johnson & Johnson went to Burson-Marsteller for advice on ...
During Burke's tenure, he managed the 1982 Tylenol tampering incident. It became a case study on crisis management. Under his leadership, the company recalled 31 million bottles of Tylenol, relaunched the product with a triple tamper-evident seal, and urged consumers not to use if tampered with.
1982 Chicago Tylenol murders: Tylenol pain-relief capsules were laced with potassium cyanide, leading to seven deaths. [5] 2007 Panamanian Eduardo Arias discovered that toothpaste sold in his country was labeled as containing diethylene glycol, the same ingredient that had tainted cough syrup and killed 138 Panamanians in 2006. Panamanian ...