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His actions became a prominent case of successful crisis management, and have served as a standard case study for numerous business practices. [6] [7] [8] In 2000, he was one of few CEOs to be awarded the Presidential Medal of Freedom. [9] In 2003, Fortune magazine named Burke as one of the greatest CEOs in history. [10]
During Burke's tenure, he managed the 1982 Tylenol tampering incident. It became a case study on crisis management. Under his leadership, the company recalled 31 million bottles of Tylenol, relaunched the product with a triple tamper-evident seal, and urged consumers not to use if tampered with.
The crisis cost the company more than US$100 million, but Tylenol regained 100% of the market share it had before the crisis. The Tylenol murderer was never found, (though later James Lewis was a prime suspect [10]) and a US$100,000 reward offered by Johnson & Johnson remained unclaimed as of 2023. [11] [12] [13]
Tylenol capsules laced with cyanide that were sold in the Chicago suburbs were linked to the deaths of seven people in 1982, leading to a nationwide panic. Tylenol murders: New Efforts to Solve ...
Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. [1] The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s.
CHICAGO — One month after the death of James Lewis, the sole suspect in the 1982 Chicago Tylenol murders, authorities have released two old videotaped FBI interviews in which he makes what many ...
The maker of Tylenol defeated a lawsuit by consumers who said they were deceived into overpaying for "Rapid Release" gelcaps that did not relieve pain faster than cheaper tablets, including those ...
Clients consulting Burson-Marsteller for crisis management included: Babcock & Wilcox, following the Three Mile Island accident in 1979; Johnson & Johnson, during the 1982 Tylenol crisis; [47] and Union Carbide Corporation following the 1984 Bhopal disaster. [48] [49] The company was also involved in the introduction of New Coke in early 1985.