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Rastus was included on all boxes and advertisements. It has long been thought that a chef named Frank L. White was the model for the chef shown on the Cream of Wheat box, a claim White himself made. White's headstone contains his name and an etching taken from the man depicted on the Cream of Wheat box. [25]
Claimed likeness on Cream of Wheat box Frank L. White ( c. 1867 – February 15, 1938) was an American chef whose likeness, known as " Rastus ," is purported to have been featured on the packaging and advertising for Cream of Wheat breakfast cereal from the early 1900s until 2020.
The house is also significant historically for its connection to George Barnard Clifford (1858-1943). Clifford was a prominent attorney and real estate developer, and one of the three founders of the Cream of Wheat company. His investments and links to northeastern capital represented an important contribution to the early years of progress ...
B&G Foods Inc. is offering a free sample of its Cream of Wheat hot cereal. You can choose between Original, Maple Brown Sugar, Cinnamon Swirl, Apples & Cinnamon, and Strawberries & Cream.Click ...
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Rastus is also the name of the African-American character who first appeared on packages of Cream of Wheat cereal in 1893 and whose image remained the Cream of Wheat trademark until the 1920s, [13] when it was replaced by a purported photograph of Frank L. White, a Chicago chef wearing a chef's hat and jacket; White claimed to have been the ...
1909 Cream of Wheat advertisement William H. Calbreath (July 29, 1850 – May 26, 1944) claimed to have been the model for the Cream of Wheat trademark , [ 1 ] one of the most enduring images in the history of American advertising.
In the early 1890s, at a Nebraska hotel, Perky, suffering from diarrhea, encountered a man similarly afflicted, who was eating boiled wheat with cream. The idea simmered in Perky's mind, and in 1892, he took his idea of a product made of boiled wheat to his friend, William H. Ford, in Watertown, New York — a machinist by trade.