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I remember the very first time I used it—remember the very first time I used it—Maybelline Great Lash (was $17; now $10), in my mom’s car on the way.
By 1903, he began selling artificial eyelashes at his London salon on Great Castle Street. [4] [5] He used the profits from his sales to fund his next invention, the permanent wave (perm) machine. [6] [7] In 1911, Anna Taylor, a Canadian, patented false eyelashes in the United States.
1920 ad for Maybelline. The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.
In 2002, the European Union agreed to phase in a near-total ban on the sale of animal-tested cosmetics throughout the EU from 2009 and to ban all cosmetics-related animal testing. [90] In December 2009, the European Parliament and Council passed EC Regulation 1223/2009 on cosmetics , a bill to regulate the cosmetic industry in the EU. [ 91 ]
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Both sexes used cosmetics throughout the pre-Islamic Near East, going back to the civilizations of ancient Mesopotamia, Ancient Egypt, and Iran. [13] Eye makeup in the form of kohl, were used in Persia and what today is Iran from ancient periods. [14] Kohl is a black powder that was used widely across the Persian Empire.
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