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The meatless burger dubbed the McPlant 'was not successful' in the Bay Area, McDonald's USA President Joe Erlinger revealed during the Wall Street Journal's Global Food Forum.
McPlant is a plant-based line of foods being developed by McDonald's in house. [98] On 13 October 2021, 250 restaurants in the UK started serving the McPlant burger, and it was launched across the United Kingdom on 5 January 2022. [99] [100] The McMuffin has a vegetarian version named named "McMuffin Egg & Cheese" in some countries.
The McPlant patty consists of peas, rice, and potatoes, and is served on a sesame seed bun with standard burger toppings like tomato, lettuce, pickles, onions, and American cheese. Justin Sullivan ...
‘I don’t think the US consumer is coming to McDonald’s looking for the McPlant or other plant-based proteins’
A veggie burger or meatless burger is a hamburger made with a patty that does not contain meat, or the patty of such a hamburger. The patty may be made from ingredients like beans (especially soybeans and tofu ), nuts , grains , seeds, or fungi such as mushrooms or mycoprotein .
After announcing a deal with Beyond Meat back in February, McDonald’s this morning announced that it is set to start selling plant-based Beyond Meat burgers in select locations next month.
The McPlant's packaging as it is in the United Kingdom. The McPlant is a vegetarian (and in some regions vegan) burger sold by the fast-food chain McDonald's in several European countries. [5] In 2021, McDonald's partnered with Beyond Meat, a Los Angeles–based producer of plant-based meat substitutes, to create the McPlant platform.
Borden continued, “In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes and breakfast sandwiches. And, we expect some markets will ...