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Two months later, Friends Provident acquired RSA's offshore life unit International Financial Services Limited, based on the Isle of Man, for £133 million. [27] In July 2002, RSA sold its group risk business to Canada Life for £60 million. [28] RSA was forced to close its life business, with the loss of 1,200 jobs, in August 2002. [29]
In 2008, Royal and Sun Alliance changed its brand name to RSA, at which time Western Assurance began operating as WA. [3] In 2021, Intact acquired the RSA Insurance Group. On 9 September 2024, Intact petitioned the federal minister of finance to amalgamate Western's operations into intact, effective 1 January 2025. [4]
To strengthen its life business, Royal bought Lloyd’s Life in 1985 for £93 million, followed by the US life company Macabees in 1989. Like other financial institutions, in 1985 Royal started buying chains of estate agents, continuing right until the end of the housing boom; by October 1988 it had a controlling interest in 772 branches.
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Sun Alliance Group plc was a large insurance business with its main offices in the City of London and later Horsham. It was created in 1959 by the merger of Sun Insurance, founded in 1710, and Alliance Assurance founded in 1824. In 1996 Sun Alliance merged with Royal Insurance to form the Royal & Sun Alliance Insurance Group.
Within a month of opening, it wrote its first life assurance policy. In 1847, the company purchased the London, Edinburgh & Dublin Assurance Co. changing its name to Liverpool & London Fire and Life Assurance Co. Around then a London office was established. [2] [3] The 1850s and early 1860s was a period of expansion, first internationally then ...
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The company is a subsidiary of the RSA Insurance Group. The brand launched in 2001, under the slogan of "Don't Accept Less Than More Than". More Than is known in the United Kingdom for its television advertising , including features such as More Than Freeman (a parody of Morgan Freeman ), Lucky The Dog and the Personal Project Manager ad.