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e. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [1][2][3] The process can lead to monopoly if a company captures the vast majority of the market for that ...
Horizontal and vertical market. The medicine industry is an example of a vertical market. A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Horizontal market software. In computer software, horizontal market software is a type of application software that is useful in a wide range of industries. This is the opposite of vertical market software, which has a scope of usefulness limited to few industries. Horizontal market software is also known as " productivity software."
Daniel Craig and Rachel Weisz had a celebratory kickoff after arriving in Italy for the 81st Venice Film Festival.. Ahead of the premiere of Craig's film Queer, the couple attended a dinner in ...
The Herfindahl index (also known as Herfindahl–Hirschman Index, HHI, or sometimes HHI-score) is a measure of the size of firms in relation to the industry they are in and is an indicator of the amount of competition among them. Named after economists Orris C. Herfindahl and Albert O. Hirschman, it is an economic concept widely applied in ...
Horizontal integration, when a company increases production of goods or services at the same level of the value chain and in the same industry (e.g via internal expansion, acquisition or merger) Vertical integration , when the the supply chain of a company is integrated and owned by that company (i.e. integration of multiple stages of production)
The word horizontal is derived from the Latin horizon, which derives from the Greek ὁρῐ́ζων, meaning 'separating' or 'marking a boundary'. [2] The word vertical is derived from the late Latin verticalis, which is from the same root as vertex, meaning 'highest point' or more literally the 'turning point' such as in a whirlpool.