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The overall user experience is not simply a sum of smaller interaction experiences, because some experiences are more salient than others. Overall user experience is also influenced by factors outside the actual interaction episode: brand, pricing, friends' opinions, reports in media, etc. One branch in user experience research focuses on emotions.
Folksonomy – free classification of information; allows users to collectively classify and find information (e.g. "tagging" of websites, images, videos or links) Rich user experience – dynamic content that is responsive to user input (e.g., a user can "click" on an image to enlarge it or find out more information)
Examples of these range from multiple forms of content on websites, like photo galleries with both images (pictures) and titles (text) user-updated, to simulations whose coefficients, events, illustrations, animations, or videos are modifiable, allowing the multimedia "experience" to be altered without reprogramming.
Lai and Chang in 2011 used media richness as a variable in their study examining user attitudes towards e-books, stating that the potential for rich media content like embedded hyperlinks and other multimedia additions, offered users a different reading experience than a printed book. [46]
User experience design is a user centered design approach because it considers the user's experience when using a product or platform. [2] Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research.
In 1986, Norman introduced the term "user-centered design" in the book User Centered System Design: New Perspectives on Human-computer Interaction [22], a book edited by him and by Stephen W. Draper. In the introduction of the book, the idea that designers should aim their efforts at the people who will use the system is introduced:
It is non-trivial to assess user experience since user experience is subjective, context-dependent and dynamic over time. [1] For a UXA study to be successful, the researcher has to select the right dimensions, constructs, and methods and target the research for the specific area of interest such as game, transportation, mobile, etc.
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