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A&W's initial menu relied heavily on root beer and snacks, such as popcorn and peanuts, as well as sandwiches on sliced bread. [15] In 1927, J. Willard Marriott gained franchise rights for Washington, D.C. and the neighboring cities of Baltimore and Richmond. Subsequently, he moved to Washington to open a root beer stand with Hugh Colton.
In 1983, United Brands sold A&W Root Beer to a group of investors. In 1986, Hicks & Haas and management bought A&W from the investor group. [9] In 1986 A&W Cream Soda and A&W Diet Cream Soda were introduced and distributed nationally, followed in 1987 by the reformulation of A&W Sugar-Free as Diet A&W. Also in 1986, A&W acquired Squirt.
A&W became the first franchise restaurant chain in the country. A&W restaurant in Modesto, Calif., Tuesday, July 25, 2023. Food stand opens in graffiti-era Modesto
A&W may refer to: A&W Restaurants, an American fast food chain A&W (Canada), a fast food chain originally a part of A&W Restaurants, later sold and operated as a ...
By 1876, Hires had developed his own recipe and was marketing 25-cent packets of powder which each yielded one US gallon (3.8 L) of root beer. At Philadelphia's Centennial Exposition in 1876, he cultivated new customers by giving away free glasses of it. Hires marketed it as a solid concentrate of 16 wild roots and berries.
The drink gained the name "A&W Root Beer" in 1922 when an employee of Allen's stand in Stockton, [7] Frank Wright, joined Allen in a partnership. The following year, A&W opened its first drive-in restaurant, located in Sacramento. [2] Though Frank Wright was bought out another year later, the chain of root beer stands retained the same name.
A&W cream soda also spent $1.5 million in ads commemorating "a little sparkle in a vanilla world." A new A&W campaign from New York, which featured regular people, kids to grandparents, all describing their satisfaction of A&W. The campaign took a different direction from A&W's common and past humorous ads, using sepia-toned images.
The Partnership licenses the trademarks to A&W Food Services of Canada Inc. in exchange for a royalty of 3% of the sales of A&W restaurants in Canada. A&W Food Services owns ~21% of A&W Trade Marks Inc. which is the sole general partner in the Partnership, while the rest is owned by A&W Revenue Royalties Income Fund. [35]