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Deindividuation is a concept in social psychology that is generally thought of as the loss of self-awareness [1] in groups, although this is a matter of contention ...
For example, deindividuation has been found to foster group identification and to induce greater opinion polarization in small groups communicating online. [20] In order to understand effects of factors such as anonymity and reduced cues on group behavior, one needs to take the social and inter-group context into account.
The psychology of a crowd is a collective behaviour realised by the individuals within it. A category of social psychology known as "crowd psychology" or "mob psychology" examines how the psychology of a group of people differs from the psychology of any one person within the group.
Figure 1. The explanatory profiles of social identity and self-categorization theories. "Social identity approach" is an umbrella term designed to show that there are two methods used by academics to describe certain complex social phenomena- namely the dynamics between groups and individuals.
The concept of herd mentality has been studied and analyzed from different perspectives, including biology, psychology and sociology. This psychological phenomenon can have profound impacts on human behavior. Social psychologists study the related topics of collective intelligence, crowd wisdom, groupthink, and deindividuation.
A loss of self is sometimes referred to using the alternative term deindividuation. Further, although the term depersonalization has been used in clinical psychology to describe a type of disordered experience, this is completely different from depersonalization in the sense intended by self-categorization theory authors.
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Reicher's work on crowd psychology has challenged the dominant notion of crowd as site of irrationality and deindividuation. His social identity model (SIM, 1982, 1984, 1987) of crowd behaviour suggests that people are able to act as one in crowd events not because of 'contagion' or social facilitation but because they share a common social ...