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Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
It was the first razor to have spring-loaded blades. Gillette claimed the blades receded into the cartridge head, when they make contact with skin, helping to prevent cuts and allowing for a closer shave. [101] This product line also includes the Sensor Excel, [102] the Sensor 3, and the Sensor 3 Cool. [103] [104]
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President-elect Donald Trump has always been seen as something of a business-friendly president, yet despite that fact, American businesses are already threatening to increase their prices when ...
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Subsequent to introducing the higher-priced Mach3 in 1998, Gillette's blade sales realized a 50% increase, and profits increased in an otherwise mature market. [20] Gillette Fusion five-blade cartridge. The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s.
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