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Media literacy. Media literacy is an expanded conceptualization of literacy that includes the ability to access and analyze media messages as well as create, reflect and take action, using the power of information and communication to make a difference in the world. [ 1] Media literacy applies to different types of media [ 2] and is seen as ...
A teacher and his students in a computer lab. Digital literacy is an individual's ability to find, evaluate, and communicate information using typing or digital media platforms. It is a combination of both technical and cognitive abilities in using information and communication technologies to create, evaluate, and share information.
Media literacy, a study that emerged around the 1970s, traditionally focuses on the analysis and the delivery of information through various forms of media. [6] These days, the study of information literacy has been extended to include the study of media literacy in many countries like the UK, [7] Australia and New Zealand. [8]
Commentary by Jesse Scaccia of the Media, Communications & Journalism program at Fresno State.
Media ecology. Media ecology theory is the study of media, technology, and communication and how they affect human environments. [ 1] The theoretical concepts were proposed by Marshall McLuhan in 1964, [ 2] while the term media ecology was first formally introduced by Neil Postman in 1968. [ 3]
Critical literacy is the ability to find embedded discrimination in media. [1] [2] This is done by analyzing the messages promoting prejudiced power relationships found naturally in media and written material that go unnoticed otherwise by reading beyond the author's words and examining the manner in which the author has conveyed their ideas about society's norms to determine whether these ...
The Association of College and Research Libraries defines information literacy as a "set of integrated abilities encompassing the reflective discovery of information, the understanding of how information is produced and valued and the use of information in creating new knowledge and participating ethically in communities of learning". [ 1][ 2 ...
Mass communication. Mass communication is the process of imparting and exchanging information through mass media to large population segments. It utilizes various forms of media as technology has made the dissemination of information more efficient. Primary examples of platforms utilized and examined include journalism and advertising.