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  2. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    t. e. The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves. It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a ...

  3. Consumer complaint - Wikipedia

    en.wikipedia.org/wiki/Consumer_complaint

    The Complaint tablet to Ea-nāṣir may be the oldest known written customer complaint. [1] A consumer complaint or customer complaint is "an expression of dissatisfaction on a consumer's behalf to a responsible party" (London, 1980). It can also be described in a positive sense as a report from a consumer providing documentation about a ...

  4. Consumer protection - Wikipedia

    en.wikipedia.org/wiki/Consumer_protection

    Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent businesses from engaging in fraud or specified unfair practices to gain an advantage over competitors or to ...

  5. Consumerism - Wikipedia

    en.wikipedia.org/wiki/Consumerism

    The consumer movement is the social movement which refers to all actions and all entities within the marketplace which give consideration to the consumer. While the above definitions were becoming established, other people began using the term consumerism to mean "high levels of consumption". [3]

  6. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    e. Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer 's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub ...

  7. Nudge theory - Wikipedia

    en.wikipedia.org/wiki/Nudge_theory

    It is disputed whether "nudge theory" is a recent novel development in behavioral economics or merely a new term for one of many methods for influencing behavior, investigated in the science of behavior analysis. [1] [7] There have been some controversies regarding effectiveness of nudges.

  8. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    In economics, elasticity measures the responsiveness of one economic variable to a change in another. [1] If the price elasticity of the demand of something is -2, a 10% increase in price causes the quantity demanded to fall by 20%. Elasticity in economics provides an understanding of changes in the behavior of the buyers and sellers with price ...

  9. Consumer math - Wikipedia

    en.wikipedia.org/wiki/Consumer_math

    Consumer math comprises practical mathematical techniques used in commerce and everyday life. In the United States, consumer math is typically offered in high schools, some elementary schools, or in some colleges which grant associate's degrees. A U.S. consumer math course might include a review of elementary arithmetic, including fractions ...