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Amazon.com, Inc., [1] doing business as Amazon (/ ˈ æ m ə z ɒ n /, AM-ə-zon; UK also / ˈ æ m ə z ə n /, AM-ə-zən), is an American multinational technology company, engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. [5]
A major retail trend has been the shift to multi-channel retailing. To counter the disruption caused by online retail, many bricks and mortar retailers have entered the online retail space, by setting up online catalogue sales and e-commerce websites. However, many retailers have noticed that consumers behave differently when shopping online.
The first version of Beatport's web store, Beatport 1.0, was released on January 7, 2004, and consisted of 79 electronic music record labels in its catalog. Half a year later, Beatport was beginning to become recognized after a few collaborations with well-known DJs and partnerships with the technology company Native Instruments. [3]
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In the mid-2000s, Blair began to struggle with declining sales, due to the recession in the economy. [9] In 2007, Blair shareholders approved a merger deal with Appleseed's (later renamed Orchard Brands), a subsidiary of Golden Gate Capital Partners. [10] Orchard Brands is a holding of several different catalog retailers who target the same market.
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