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The foundations of an idea, which helps another related scheme or proposal. Unique selling proposition (USP) Any aspect of an object that differentiates it from similar objects. Win-win solution. Providing a product or service which makes everyone happy, particularly both buyer and seller.
A small press is a publisher with annual sales below a certain level or below a certain number of titles published. The terms " indie publisher " and " independent press " and others are sometimes used interchangeably. Independent press is generally defined as publishers that are not part of large conglomerates or multinational corporations.
LC Class. BF637.C4 J64 1998. Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life, published on September 8, 1998, is a bestselling work and motivational business fable by Spencer Johnson. The text describes the way one reacts to major change in one's work and life, and four typical reactions to those changes by ...
This is a list of pen names used by notable authors of written work. A pen name or nom de plume is a pseudonym adopted by an author.A pen name may be used to make the author' name more distinctive, to disguise the author's gender, to distance the author from their other works, to protect the author from retribution for their writings, to combine more than one author into a single author, or ...
The first publication to divide the papers in such a way was an 1810 edition that used a list left by Hamilton to associate the authors with their numbers; this edition appeared as two volumes of the compiled "Works of Hamilton". In 1818, Jacob Gideon published a new edition with a new listing of authors, based on a list provided by Madison.
Etymology. Amperzand: the sign &; the name being a corruption of 'and per se = and'; i.e. ' & by itself = and'. The sign derives from the scribes' ligature for the Latin: et; in certain italic versions, the letters e and t are clearly distinguishable.
A pen name is a pseudonym (or, in some cases, a variant form of a real name) adopted by an author and printed on the title page or by-line of their works in place of their real name. A pen name may be used to make the author's name more distinctive, to disguise the author's gender, to distance the author from their other works, to protect the ...
This list includes notable authors of books on marketing and/or advertising. David Aaker. Marty Appel. Edward Bernays. Leonard Berry (professor) Chris Brogan. Leo Burnett. Jack Canfield. Joel Comm.