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My Yahoo! was a start page or web portal that combined personalized Yahoo! features, content feeds, and information. The site was launched in 1996 [ 2 ] and was one of the company's most popular creations. [ 3 ]
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Personalized search is a web search tailored specifically to an individual's interests by incorporating information about the individual beyond the specific query provided. There are two general approaches to personalizing search results, involving modifying the user's query and re-ranking search results.
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Personalization is also being considered for use in less open commercial applications to improve the user experience in the online world. Internet activist Eli Pariser has documented personalized search, where Google and Yahoo! News give different results to different people (even when logged out).