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Hype allows brands to promote their image above the actual quality of the product. Streetwear brands have collaborated with luxury fashion to justify charging premium prices for their goods. [ 2 ] As an example, fashion label Vetements used social media channels to promote a limited-edition hoodie which sold 500 units in hours, recording sales ...
Thomas Petrou, who manages the TikTok collective known as the Hype House, has been advertising a chain that fans can get for free. The catch? The shipping fee on the necklace is nearly $20. The ...
The term hype culture refers to a cultural trend within contemporary consumer culture, that corresponds to the constant search of the last "big thing". [1] This phenomenon circulates around the concept of expectation, [2] more precisely it is characterized by an attitude of excessive and positive expectations that consumers attach to products, services or technological advancements which have ...
Hypebeast is a Hong Kong–listed company that focuses on contemporary culture and lifestyle. [1] [2] It was originally founded in 2005 by Kevin Ma as a sneaker blog.Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more.
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Hype! ( 1996 ) is a documentary directed by Doug Pray about the popularity of grunge rock in the early to mid-1990s United States. It incorporates interviews and rare concert footage to trace the development of the grunge scene from its early beginning in neighborhood basements to its emergence as an explosive pop culture phenomenon.
The Gartner hype cycle is a graphical presentation developed, used and branded by the American research, advisory and information technology firm Gartner to represent the maturity, adoption, and social application of specific technologies. The hype cycle claims to provide a graphical and conceptual presentation of the maturity of emerging ...
Hype Williams (born 1970), music video director; Hype, 1981 album by Robert Calvert; Hype!, a 1996 soundtrack to the Hype! documentary "Hype" (song), a 2016 single by Dizzee Rascal and Calvin Harris "Hype", a 2016 song by Drake from the album Views "The Hype", a 2011 song by The New Cities from the album Kill the Lights