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Likewise, flouting the maxim of quantity may result in ironic understatement, the maxim of relevance in blame by irrelevant praise, and the maxim of manner in ironic ambiguity. [12] The Gricean maxims are therefore often purposefully flouted by comedians and writers, who may hide the complete truth and choose their words for the effect of the ...
The tact maxim states: "Minimize the expression of beliefs which imply cost to other; maximize the expression of beliefs which imply benefit to other." The first part of this maxim fits in with Brown and Levinson 's negative politeness strategy of minimising the imposition, and the second part reflects the positive politeness strategy of ...
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The maxim of Quantity (i) make your contribution as informative as is required for the current purposes of the exchange (ii) do not make your contribution more informative than is required The maxim of Relation (or Relevance) make your contributions relevant The maxim of Manner be perspicuous, and specifically: (i) avoid obscurity (ii) avoid ...
Herbert Paul Grice (13 March 1913 – 28 August 1988), [1] usually publishing under the name H. P. Grice, H. Paul Grice, or Paul Grice, was a British philosopher of language who created the theory of implicature and the cooperative principle (with its namesake Gricean maxims), which became foundational concepts in the linguistic field of pragmatics.
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A maxim is a moral rule or principle, which can be considered dependent on one's philosophy. A maxim is often pedagogical and motivates specific actions. The Oxford Dictionary of Philosophy defines it as: Generally any simple and memorable rule or guide for living; for example, 'neither a borrower nor a lender be'.
VIOLATING a maxim is crucially different from FLOUTING it. If I tell an outright lie, that's a violation of quality. If I make, e.g., an ironic statement (like "Beautiful weahther today!" when it's obviously raining cats and dogs) I'm blatantly FLOUTING the maxim of quality to create an implicature, and thereby exploiting the cooperative pronciple.