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Rocky Brands, Inc., formerly known as Rocky Shoes & Boots, Inc., is a company which designs, develops, manufactures, and markets outdoor, work, western and military footwear, and other outdoor and work apparel and accessories. [2] The company was founded in 1932 in Nelsonville, Ohio, and still maintains its corporate headquarters there.
The process can occur through a change in marketing strategy or in various other situations such as Chapter 11 corporate restructuring, union busting, or bankruptcy. Rebranding can also refer to a change in a company or corporate brand that may own several sub-brands for products or companies.
The company's bankruptcy announcement was part of a trend of retail closures in 2016–2017 known as the retail apocalypse. [17] [18] Payless emerged from bankruptcy court protection in August 2017. The company was the first among a group of retailers going through bankruptcy since 2016 to successfully complete the process of restructuring. [15]
Skechers was founded in 1992 by Robert Greenberg, who had previously founded LA Gear in 1983 (he stepped down as CEO of that company the same year he founded Skechers). Greenberg sought to focus on men's street shoes; Skechers' early products were utility-style boots popular in grunge fashion. [3]
Although established in 1974, and founded as a separate company in 1988, Foot Locker's roots date to 1879, as it is a successor corporation to the F. W. Woolworth Company (“Woolworth's”), which changed its name to Foot Locker in 2001, as many of its freestanding stores were Kinney Shoes and Woolworth's locations. [3]
Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. [1] The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in an all-stock deal worth around $1.2 billion at the time.
ECCO shoes and leather goods are sold in 101 countries. The company has its operations into markets in Asia and in Eastern and Central Europe, Canada, South America, and the United States. Their products are sold through more than 6,250 mono-brand stores, as well as independent retailers and online sales. [4]
Frank van Wezel bought the company back in 2000. It was privately held through 2013. [3] Production was in China until 2005, when Hi-Tec acquired the Falcon shoe factory in Lewiston, Maine, enabling them to offer made-in-usa branded products and compete for US Federal government contracts. [7]