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  2. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    People also are assumed to make mental accounts to facilitate savings for larger purposes (e.g., a home or college tuition). [6] Mental accounting can result in people demonstrating greater loss aversion for certain mental accounts, resulting in cognitive bias that incentivizes systematic departures from consumer rationality. Through an ...

  3. Chart of accounts - Wikipedia

    en.wikipedia.org/wiki/Chart_of_accounts

    The charts of accounts can be picked from a standard chart of accounts, like the BAS in Sweden. In some countries, charts of accounts are defined by the accountant from a standard general layouts or as regulated by law. However, in most countries it is entirely up to each accountant to design the chart of accounts.

  4. Dunning–Kruger effect - Wikipedia

    en.wikipedia.org/wiki/Dunning–Kruger_effect

    Some researchers include a metacognitive component in their definition. In this view, the Dunning–Kruger effect is the thesis that those who are incompetent in a given area tend to be ignorant of their incompetence, i.e., they lack the metacognitive ability to become aware of their incompetence.

  5. Generally Accepted Accounting Principles (United States)

    en.wikipedia.org/wiki/Generally_Accepted...

    Historical cost principle: requires companies to account and report assets' and liabilities' acquisition costs rather than fair market value. This principle provides information that is reliable (removing opportunity to provide subjective and potentially biased market values), but not very relevant. Thus there is a trend to use fair values.

  6. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    An example of this practice is in Australia, where 5 cents has been the smallest denomination coin since 1992, but pricing at .98 or .99 on items under several hundred dollars is still almost universally applied (e.g.: $1.99–299.99), while goods on sale often price at .94 and its variations. Finland and the Netherlands were the first two ...

  7. Personality Assessment Inventory - Wikipedia

    en.wikipedia.org/wiki/Personality_Assessment...

    The development methodology was based on several advances that the field of personality assessment was witnessing at the time. Due to the fuzzy nature of constructs (concepts) in psychology, it is very difficult to use criterion-referenced approaches, such as those used in some parts of medicine (e.g. pregnancy tests).

  8. Psychological level - Wikipedia

    en.wikipedia.org/wiki/Psychological_level

    In finance, psychological level, is a price level in technical analysis that significantly affects the price of an underlying security, commodity or a derivative.Typically, the number is something that is "easy to remember," such as a rounded-off number.

  9. Psychographics - Wikipedia

    en.wikipedia.org/wiki/Psychographics

    Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).