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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
During Nike's investor day, management provided a long term revenue forecast of achieving $36 billion in revenue by 2017. This objective translates to a roughly 9% compounded annual growth rate ...
Objectives and key results (OKR, alternatively OKRs) is a goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes. The development of OKR is generally attributed to Andrew Grove who introduced the approach to Intel in the 1970s [ 1 ] and documented the framework in his 1983 book ...
As companies across the country have renewed their commitments to diversity, sustainability and other values that consumers are seeking more than ever, Nike has charted its five-year plan in its ...
Larry G. Miller is an American business executive for Nike, Inc. He spent five years as the team president of the Portland Trail Blazers in the National Basketball Association (NBA). In his memoir, Jump: My Secret Journey From the Streets to the Boardroom , Miller writes that he was involved in a gang when he was 16, committing the murder of ...
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The "Just Do It" campaign went out to a range of media outlets including merchandise, outdoor billboards, print media, and graffiti art. Throughout the campaign, Nike enlisted a range of people from varying ethnicities and races, as well as numerous notable athletes, in order to attract customers and promote the image of Nike as being reliable ...
Motivate existing employees and attract potential employees by clearly categorizing the company's goals and attracting like-minded individuals. Focus company efforts and facilitate the creation of core competencies by directing the company to only focus on strategic opportunities that advance the company's vision.