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Merton [6] distinguishes two types of opinion leadership: monomorphic and polymorphic. Typically, opinion leadership is viewed as a monomorphic, domain-specific measure of individual differences, that is, a person that is an opinion leader in one field may be a follower in another field.
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
A thought leader has been described as an individual or firm recognized as an authority in a specific field. [1] A thought leader is a person who specializes in a given area and whom others in that industry turn to for guidance. As the term implies, a thought leader leads others in the thinking around a given topic. [2]
Opinion leaders tend to have the great effect on those they are most similar to—based on personality, interests, demographics, or socio-economic factors. These leaders tend to influence others to change their attitudes and behaviors more quickly than conventional media because the audience is able to better identify or relate to an opinion ...
Pages for logged out editors learn more. Contributions; Talk; Opinion leader
The two married New Jersey cops arrested for sharing nude images of themselves alongside their young children have been released from prison, according to a report.. Brian and Elizabeth DiBiasi ...
An APEC leader setting the tone for the 2013 APEC CEO summit with an opening speech. Leadership, is defined as the ability of an individual, group, or organization to "lead", influence, or guide other individuals, teams, or organizations. [1] [2] "Leadership" is a contested term. [3]
A protester holds a combination Palestinian and Sudanese flag with the words “Gaza” and “Sudan,” as Kendrick Lamar performs during the Super Bowl Apple Music Halftime Show at Caesars ...