Search results
Results from the WOW.Com Content Network
Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. [1]
The study also uncovered an influence process that Lazarsfeld called "opinion leadership." He concluded that there is a multistep flow of information from the mass media to persons who serve as opinion leaders which then is passed on to the general public. He called this communication process the "two-step flow of communication". [15]
Opinion leaders tend to have the great effect on those they are most similar to—based on personality, interests, demographics, or socio-economic factors. These leaders tend to influence others to change their attitudes and behaviors more quickly than conventional media because the audience is able to better identify or relate to an opinion ...
When it comes to the long-term value of speaking out, we in America should learn from the experiences of other countries, including Turkey and Hungary, which have slid toward autocracy in recent ...
Trump has many shortcomings, but the most serious may be this: He's a 20th-century curmudgeon in a 21st-century world. He appears ready to make America as unfit for these times as he is.
The Republican Party’s delusional leader would rather keep the crisis on the border as a campaign issue than solve a national security challenge. Opinion: Republican Congressional leaders need ...
Opinion leaders are more likely to pay attention to mass media messages and pass on the messages to others' in their social network. Klapper's selective exposure theory : Joseph T. Klapper asserts in his book, The Effects Of Mass Communication, that audiences are not passive targets of any communication contents.
The emergence of public opinion as a significant force in the political realm dates to the late 17th century, but opinion had been regarded as having singular importance much earlier. Medieval fama publica or vox et fama communis had great legal and social importance from the 12th and 13th centuries onward. [5]