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The field traces its lineage through business information, business communication, and early mass communication studies published in the 1930s through the 1950s. Until then, organizational communication as a discipline consisted of a few professors within speech departments who had a particular interest in speaking and writing in business settings.
Silvan Solomon Tomkins (June 4, 1911 – June 10, 1991) [1] was a psychologist and personality theorist who developed both affect theory and script theory.Following the publication of the third volume of his book Affect Imagery Consciousness in 1991, his body of work received renewed interest, leading to attempts by others to summarize and popularize his theories.
Much of this research focuses on the manipulation of attitudes, subjective norms, and/or behavioral control with the message having a direct impact on receivers based on the information provided and the presentation of base-rates and exemplars. Exemplification theory examines the role of base-rates and exemplars in communication messages. [8]
The communication skills required for successful communication are different for source and receiver. For the source, this includes the ability to express oneself or to encode the message in an accessible way. [8] Communication starts with a specific purpose and encoding skills are necessary to express this purpose in the form of a message.
The four-sides model also known as communication square or four-ears model is a communication model described in 1981 by German psychologist Friedemann Schulz von Thun. [2] [3] It describes the multi-layered structure of human utterances.
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Dolf Zillmann began developing excitation-transfer theory in the late 1960s through the early 1970s and continued to refine it into the 21st century. [1] The theory itself is based largely on Clark Hull's notion of residual excitation (i.e., drive theory), Stanley Schachter's two factor theory of emotion, and the application of the three-factor theory of emotions.
Social presence theory explores how the "sense of being with another" is influenced by digital interfaces in human-computer interactions. [1] Developed from the foundations of interpersonal communication and symbolic interactionism, social presence theory was first formally introduced by John Short, Ederyn Williams, and Bruce Christie in The Social Psychology of Telecommunications. [2]