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An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
IKEA founder Ingvar Kamprad (right) shakes hands with Hans Ax, IKEA's first store manager, in 1965.. In 1943, then-17-year-old Ingvar Kamprad founded IKEA as a mail-order sales business, and began to resell furniture five years later. [23]
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
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The first advertisers in Kids were The Walt Disney Company, Minolta, Nintendo, Scholastic Corporation, and Tony's Pizza. [3] A spinoff, National Geographic Explorer, continues to focus on classroom use. [4] In 2007, National Geographic Little Kids began publishing six times a year, aimed at preschoolers 3–6 years of age. [5]
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