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Rolex watch in original packaging. Rolex (/ ˈ r oʊ l ɛ k s / ⓘ) is a Swiss watch brand and manufacturer based in Geneva, Switzerland. [2] Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his eventual brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
In 1914, a decade after Wilsdorf moved to London, World War I broke out, at which time Wilsdorf changed the name of Wilsdorf & Davis to The Rolex Watch Company Ltd. Fourteen days before World War I began, On July 14, 1914, Rolex was the first wristwatch in history to be awarded a Class "A" certificate from the Kew Observatory. Rolex had grown ...
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Founded in 1832, Longines was the world's first watch trademark and the first Swiss company to assemble watches under one roof. [ 33 ] Wristwatches were first worn by military men towards the end of the nineteenth century, when the importance of synchronizing maneuvers during war without potentially revealing the plan to the enemy through ...
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The company built the Elgin National Watch Company Observatory in 1910 to maintain scientifically precise times in their watches. The company produced many of the self-winding wristwatch movements made in the United States, beginning with the 607 and 618 calibers (which were bumper wind) and the calibers 760 and 761 (30 and 27 jewels respectively).