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Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables; it is a wholly owned subsidiary of Berkshire Hathaway since 2016. The company has its origins in the 1920s, through the work of Samuel Ruben and Philip Mallory , and the formation of the P. R. Mallory Company .
The company began manufacturing batteries at plants in Kentucky and Tennessee in 1960 and 1961. The company registered its "Duracell" trademark in 1964 and began rebranding under the new name with the intent of marketing directly to consumers instead of industrial and military customers. [1]
From 1917 until 1921, Eveready used the trademark "DAYLO" for their flashlights and on their batteries. Into the 1930s, it sold "A," "B," and "C" radio batteries, Columbia Dry Batteries, and flashlight batteries. [12] B batteries were sold under the Layerbilt name. [13] In 1937, a South African operation was established in Port Elizabeth. [14]
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Batteries Plus (stylized as Batteries+, formerly Batteries Plus Bulbs stylized as Batteries+Bulbs) is an American retail chain of 600+ franchise outlets [2] founded in 1988 that sells and recycles [3] [4] [5] batteries of varying size and voltage that provide power to operate consumer electronics, watches, cell phones, digital cameras, automobiles and other devices that require DC power. [6]
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