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Exclamation points (!) should usually only be used in direct quotes and titles of creative works. Bold type is reserved for certain uses. Quotation marks for emphasis of a single word or phrase are incorrect, and "scare quotes" are discouraged. Quotation marks are to show that you are using the correct word as quoted from the original source.
Titles in quotation marks that include (or in unusual cases consist of) something that requires italicization for some other reason than being a title, e.g. a genus and species name, or a non-English phrase, or the name of a larger work being referred to, also use the needed italicization, inside the quotation marks: "Ferromagnetic Material in ...
Often, works are known by a nickname or common title. In this case, the nickname is specified after the formal title in parentheses and quotation marks. When the nickname is used in prose, it is enclosed in quotes. Song titles are enclosed in quotes. True titles of song cycles are italicized. Foreign language song titles remain in roman type.
The Twilight Zone is italicized because it is a specific title separated from the rest of the text by its italics, which is done because it is the name of a television show. In the case of most proper nouns, even those that incorporate the definite article, it is best to not capitalize it mid-sentence.
Wikipedia:Manual of Style/Television (MOS:TV) Covers television series, seasons and episodes. Wikipedia:Manual of Style/Titles (MOS:TITLE) About the use of italics or quotation marks for titles of works. Wikipedia:Manual of Style/Video games (MOS:VG) Wikipedia:Manual of Style/Visual arts (MOS:VA) Wikipedia:Manual of Style/Writing about fiction ...
The "Minor works" section recommends double quotation marks for "Exhibits (specific) within a larger exhibition". The rationale seems to be that as the titles of (some) exhibitions take italics per MOS:MAJORWORK, the exhibits within them must correspondingly follow MOS:MINORWORK, like chapters within a book or songs within an album. I think ...
In English writing, quotation marks or inverted commas, also known informally as quotes, talking marks, [1] [2] speech marks, [3] quote marks, quotemarks or speechmarks, are punctuation marks placed on either side of a word or phrase in order to identify it as a quotation, direct speech or a literal title or name. Quotation marks may be used to ...
If an article already exists with the name of a television show for the article being created, use one of the following disambiguators as necessary: If only non-television articles exist with the name, use (TV series) or (TV program)/(TV programme) in the title: Show Title (TV series) (e.g. Firefly).