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E-cigarette proponents frequently highlight the smoke-free aspect of vaping and that these devices can be used where tobacco is currently restricted. [43] Marketing that accentuates that e-cigarettes can be used anywhere may undermine enforcement of smoke-free policies and tobacco control efforts and expose non-users to toxicants. [43]
Pods are also referred to as "vape juice." [32] In July 2018, Juul raised $650 million, giving it a valuation of $15 billion. [33] On December 20, 2018, Altria, one of the world's largest cigarette manufacturers, bought 35% of Juul for $12.8 billion. According to Wells Fargo, the deal valued Juul Labs at $38 billion.
In surveys of regular e-cigarette users, the most popular e-liquid flavors are largely tobacco, mint and fruit, [31] although candy and dessert flavors are also common. [31] Mango is the most popular JUUL flavor. [32] Fruit flavored e-liquid is the most commonly marketed e-liquid flavor on social media. [33]
Its U.S. vape volumes were down 6.5% in the first half of 2023. BAT bought out R.J. Reynolds for $49.4 billion in 2017, gaining access to the lucrative and highly regulated U.S. market after a ...
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While it is still widely debated which particular component of vape liquid is the cause of illness, vitamin E acetate, specifically, has been identified as a potential culprit in vape-related illnesses. [104] There was likely more than one cause of the outbreak. [105] [106] E-cigarettes produce similar levels of particulates to tobacco ...
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Flavoring are often added to e-liquids as well as dry smoke blends. There are currently over 7,700 e-liquid flavors available, most have not been laboratory tested for toxicity. [88] There are numerous flavors (e.g., fruit, vanilla, caramel, coffee [5]) of e-liquid available. [7] There are also flavorings that resemble the taste of cigarettes. [7]