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When italics could cause confusion (such as when italics are already being heavily used in the page for some other purpose, e.g., many non-English words and phrases), double quotation marks instead may be used to distinguish words as words ("Just Say No" was an advertising campaign).
Templates such as {} and {} are helpful when an apostrophe (or single quote) appears at the beginning or end of text in italics or bold, because italics and bold are themselves indicated by sequences of single quotes. Example: Dynasty 's first season (markup: ''Dynasty''{{'s}} first season).
True italic styles are traditionally somewhat narrower than roman fonts. Here is an example of normal and true italics text: Example text set in both roman and italic type. In oblique text, the same type is used as in normal type, but slanted to the right: The same example text set in oblique type
Roman emphasis example Different methods of emphasis. The most common methods in Western typography fall under the general technique of emphasis through a change or modification of font: italics, boldface and SMALL CAPS. Other methods include the alteration of LETTER CASE and spacing as well as color and *additional graphic marks*.
Titles in quotation marks that include (or in unusual cases consist of) something that requires italicization for some other reason than being a title, e.g., a genus and species name, or a non-English phrase, or the name of a larger work being referred to, also use the needed italicization, inside the quotation marks: "Ferromagnetic Material in ...
Quotation marks may be used to indicate that the meaning of the word or phrase they surround should be taken to be different from (or, at least, a modification of) that typically associated with it, and are often used in this way to express irony (for example, in the sentence 'The lunch lady plopped a glob of "food" onto my tray.' the quotation ...
The text of captions should not be specially formatted (with italics, for example), except in ways that would apply if it occurred in the main text. Several discussions (e.g. this one) have failed to reach a consensus on whether "stage directions" such as (right) or (behind podium) should be in italics, set off with commas, etc. Any one article ...
Do not put quotations in italics unless the quoted material would otherwise call for italics, such as for emphasis and the use of non-English words (see the Manual of Style). Indicate whether italics were used in the original text or whether they were added later. For example: Now cracks a noble heart.