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Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
Artificial Social Networking Intelligence (ASNI) refers to the application of artificial intelligence within social networking services and social media platforms. It encompasses various technologies and techniques used to automate, personalize, enhance, improve, and synchronize user's interactions and experiences within social networks.
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
Though the term business intelligence is sometimes a synonym for competitive intelligence (because they both support decision making), BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes, and disseminates information with a topical ...
Social software, also known as social apps or social platform includes communications and interactive tools that are often based on the Internet.Communication tools typically handle capturing, storing and presenting communication, usually written but increasingly including audio and video as well.
In short, social data analytics involves the analysis of social media in order to understand and surface insights which is embedded within the data. [ 1 ] Social data analysis can provide a new slant on business intelligence where social exploration of data can lead to important insights that the user of analytics did not envisage/explore.
Photo by geo uc on Unsplash. Best Social Media Apps in 2021 20. Reddit. Reddit allows users to post, comment on and vote on content. It's the most famous social media forum in the world.
Social network analysis is also used in intelligence, counter-intelligence and law enforcement activities. This technique allows the analysts to map covert organizations such as an espionage ring, an organized crime family or a street gang.