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The 1940s, 1950s and 1960s saw the rapid development of several synthetic NMBA. Gallamine was the first synthetic NMBA used clinically. Further research led to the development of synthesized molecules with different curariform effects, depending on the distance between the quaternary ammonium groups.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then ...
ESOMAR is a global professional association for market research and insights that was founded in 1947. [ 1 ][ a ] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. [ 2 ] ESOMAR has published an ethics and guidance code ...
Ipsos Group S.A. (French pronunciation: [ip.sos]; [3] derived from the Latin expression, ipso facto[4]) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since 1 July 1999 ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1 ] It is an important component of business strategy [ 2 ] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Parent. NIQ. Website. www.gfk.com. GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V., 'Nuremberg Society for Consumer Research') is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany. The company is a subsidiary of NIQ.
IRI (Information Resources, Inc.) was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries. It merged with The NPD Group in 2022 to become Circana.
Research Voice (www.research-voice.com) is a forum inviting all members of the marketing research chain—suppliers, researchers, end clients, consultants, associations, and participants themselves—to come together and express ideas on the development of innovative approaches to gathering opinions.